Our Impact
Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!
We work to impact the “triple-de…”
Decarbonization
Through reduction of the carbon footprint of purchased products.
Detoxification
Through consumption of fewer products that contain harmful ingredients.
Dematerialization
Through increased use of recycled and recyclable materials.
Sustainable
solutions for a
better
tomorrow
Environmental Impact
Social Responsibility
Free of Harmful Chemicals
Recyclable
Water Efficiency
Energy Efficiency
Environmental Impact
Social Responsibility
Recyclable
Water Efficiency
Forest Protection
Minority Owned Business
Allergen Free
Low Carbon Footprint
Organic
Social Responsibility
Palm Oil Free
Forest Protection
Minority Owned Business
Allergen Free
Made in USA
Phthalate Free
Non-GMO
Women Owned Business
Animal Cruelty Free
Reusable
Paraben Free
Human Rights
Vegan
Social Responsibility
Softly Aligns with the
UN Sustainable Development Goals
Achieve gender equality and empower all women and girls
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
Ensure sustainable consumption and production patterns
Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Ensure access to affordable, reliable, sustainable and modern energy for all
Increase substantially the share of renewable energy in the global energy mix.
Take urgent action to combat climate change and its impacts
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
Promote inclusive and sustainable economic growth, employment and decent work for all
Protect labour rights and promote safe and secure working environments for all workers.
Conserve and sustainably use the oceans, seas and marine resources
Prevent and significantly reduce marine pollution of all kinds.
Impact through Education
We drive widespread change by engaging with both consumers and businesses on sustainability.
Webinars
Blog
Avoiding the Risks of PFAS Free Claims
Navigating the world of environmental claims can be tricky, especially when it comes to substances like Perfluoroalkyl and polyfluoroalkyl (PFAS). Even if you’re not using these chemicals in your products, your business could still face unexpected legal challenges. In this first installment of our series on the risks associated with PFAS and green marketing claims, we’ll delve into current lawsuits surrounding these issues and explore effective strategies for mitigating risks through thorough testing and legitimate certifications. Join us as we uncover the complexities of sustainability claims and how to protect your brand in this evolving landscape.
The ABCs of EPR Packaging Laws
Red, White and RISK: How to Safely Claim your Product is Made in the USA
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their packaging. However, before boasting the red, white, and blue, it’s important to understand the requirements and the potential risks of non-compliant labeling.