Resources
We help consumers and businesses contribute to a better tomorrow through accessible, practical resources. Our team is committed to sharing the latest research, tools, and insights to help you navigate sustainability claims, avoid greenwashing, build trust through transparent communication, and make credible, impactful decisions in your everyday life.
Blog
Avoiding the Risks of PFAS Free Claims
Navigating the world of environmental claims can be tricky, especially when it comes to substances like Perfluoroalkyl and polyfluoroalkyl (PFAS). Even if you’re not using these chemicals in your products, your business could still face unexpected legal challenges. In this first installment of our series on the risks associated with PFAS and green marketing claims, we’ll delve into current lawsuits surrounding these issues and explore effective strategies for mitigating risks through thorough testing and legitimate certifications. Join us as we uncover the complexities of sustainability claims and how to protect your brand in this evolving landscape.
The ABCs of EPR Packaging Laws
Red, White and RISK: How to Safely Claim your Product is Made in the USA
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their packaging. However, before boasting the red, white, and blue, it’s important to understand the requirements and the potential risks of non-compliant labeling.
Webinars
Find Products at the point of sale with our Personal Sustainable Shopping Assistant
