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Prepare Now and Stay Ahead of the Curve 

The Federal Trade Commission (FTC) oversees environmental marketing claims and publishes the Green Guides to help businesses avoid misleading consumers. These guides are instrumental in setting legal precedents in greenwashing cases, making it vital for businesses like yours to fully understand their impact.

Understand the Regulations that Apply to You

While deciphering regulations might seem tedious to most, we at Softly thrive on it. We specialize in the Green Guides and are here to help you identify which rules apply specifically to your business. We break down complex information into easy-to-digest insights so you can safeguard your business from non-compliance, litigation, and reputational risks.

Changes Are Coming… Are You Ready?

The Green Guides haven’t seen an update since 2012. With a public comment period concluding in 2023, we expect the revised guides to drop any day now. When they do, Softly will be on top of it, providing you with everything you need to stay compliant and mitigate risk.

The Risk Is Real

Class action lawsuits related to green claims have skyrocketed—up 300% in the past year alone —and businesses are already facing billions in fines and legal fees. New regulations historically bring increased enforcement. We anticipate the FTC will ramp up scrutiny on greenwashing once the new guidelines are published. Now is the time to ensure your business is fully prepared.

How to Reduce Your Risk

What companies think their green claims mean and what consumers understand can differ significantly. This is why it’s crucial to grasp not only the regulations but also the case law surrounding specific claims. Softly consolidates all this information for you—regulations, case law, third-party validations, and competitive benchmarking—so you can make sustainability claims with confidence, protect your business, and secure a strategic market advantage.

The Softly Advantage

Find the Blind Spots

Identify and Reduce Risk

Uncover Market Gaps

Navigate New Regulations

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