by Mollie Hughes | Jun 5, 2024 | Green Claims, Uncategorized
Consumers are demanding more sustainable products, and businesses that make environmentally friendly products want to advertise their good works to their customers. But today’s regulatory environment is not making this easy. Even companies with the best...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | May 2, 2024 | Green Claims
The Importance of Accurate Labeling for Natural Products As a business that uses only natural ingredients, you want to let your customers know about it. However, it’s important to note that marketing your product as “all-natural” can be a risky move....
by Jennifer Suri | Apr 29, 2024 | Green Claims
Steering Clear of Legal Consequences The road to sustainability is laden with regulatory complexities, especially when it comes to green marketing claims. In part one of this series, we examined several lawsuits stemming from marketing a product...
by Jennifer Suri | Mar 6, 2024 | Uncategorized
In this blog post series, we aim to shed light on the paramount importance of staying vigilant in the realm of green marketing claims compliance. Our goal is to equip you with insights that empower your decision-making processes, ultimately safeguarding your brand’s...
by Jennifer Suri | Dec 28, 2023 | Green Claims
How will the EU Green Marketing Laws affect your product advertising? The landscape of sustainability claims has evolved, and with the advent of the EU Green Claims Directive, an anti-greenwashing law, the days of casual and unverified claims are now over. As...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | Aug 3, 2023 | Environment, Softly Advantage
Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the...
by Kathy Decker | Jul 11, 2023 | Environment, Sustainable Certification
Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability...
