by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Jennifer Suri | Aug 3, 2023 | Environment, Softly Advantage
Amazon’s Climate Pledge Friendly (CPF) program presents an opportunity to showcase sustainable products to conscious consumers, increasing the chances that they will be viewed by customers. If your product already holds one of the certifications included in the...
by Kathy Decker | Jul 11, 2023 | Environment, Sustainable Certification
Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability...
by Kathy Decker | Jul 6, 2023 | Environment, Softly Advantage, Sustainable Certification
In today’s rapidly changing world, sustainability has emerged as a critical factor for businesses seeking to thrive and make a positive impact. To demonstrate their commitment to sustainable practices, many organizations are turning to certifications and...
