Our Impact
Softly is on a mission to positively transform and impact individuals, businesses, communities, and our planet. That’s why we are constantly creating tools to increase transparency and accountability, making it easy to contribute to a better tomorrow. The world collectively needs our help, so let’s do this!
We work to impact the “triple-de…”
Decarbonization
Through reduction of the carbon footprint of purchased products.
Detoxification
Through consumption of fewer products that contain harmful ingredients.
Dematerialization
Through increased use of recycled and recyclable materials.
Sustainable
solutions for a
better
tomorrow
Environmental Impact
Social Responsibility
Free of Harmful Chemicals
Recyclable
Water Efficiency
Energy Efficiency
Environmental Impact
Social Responsibility
Recyclable
Water Efficiency
Forest Protection
Minority Owned Business
Allergen Free
Low Carbon Footprint
Organic
Social Responsibility
Palm Oil Free
Forest Protection
Minority Owned Business
Allergen Free
Made in USA
Phthalate Free
Non-GMO
Women Owned Business
Animal Cruelty Free
Reusable
Paraben Free
Human Rights
Vegan
Social Responsibility
Softly Aligns with the
UN Sustainable Development Goals
Achieve gender equality and empower all women and girls
Enhance the use of enabling technology, in particular information and communications technology, to promote the empowerment of women.
Ensure sustainable consumption and production patterns
Ensure that people everywhere have the relevant information and awareness for sustainable development and lifestyles in harmony with nature.
Ensure access to affordable, reliable, sustainable and modern energy for all
Increase substantially the share of renewable energy in the global energy mix.
Take urgent action to combat climate change and its impacts
Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.
Promote inclusive and sustainable economic growth, employment and decent work for all
Protect labour rights and promote safe and secure working environments for all workers.
Conserve and sustainably use the oceans, seas and marine resources
Prevent and significantly reduce marine pollution of all kinds.
Impact through Education
We drive widespread change by engaging with both consumers and businesses on sustainability.
Webinars
Blog
Transparent is the New Green: Risks of Greenwashing
Greenwashing is more than just a cover-up; it is any misleading practice of making false green claims. Greenwashing has many shades, and each of these practices carries potential risks.
EPR Laws: What is Your Responsibility?
New Extended Producer Responsibility (EPR) laws are changing how waste management costs are handled and shifting the financial burden from consumers and municipalities to producers. This legislation requires companies to take responsibility for the entire life cycle of their products. EPR laws are growing in the United States and Europe, covering various product categories, including electronics and textiles. Companies need to know when and how to comply with these new regulations.
Green Imagery-Is it Worth the Risk?
Regulators like the U.S. Federal Trade Commission and the UK’s Competition and Markets Authority are investigating major corporations like Procter & Gamble and Unilever for deceptive marketing tactics. Staying informed about green marketing guidelines can help you truthfully showcase your product’s environmental benefits while protecting your company from legal missteps.