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We help consumers and businesses contribute to a better tomorrow through accessible, practical resources. Our team is committed to sharing the latest research, tools, and insights to help you navigate sustainability claims, avoid greenwashing, build trust through transparent communication, and make credible, impactful decisions in your everyday life.
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The Toxic Risks of Non-toxic Product Claims
If you have gone above and beyond following chemical legislation and feel that your product is safe and won’t make anyone sick, should you use a “non-toxic” label? While it may seem appealing, labeling your product as non-toxic could expose you to legal risks. Numerous complaints have been made to the Better Business Bureau, and class action lawsuits have been filed in state courts regarding such claims, some carrying hefty settlement costs.
Your Guide to Sustainability Labeling and Avoiding the Risk of Greenwashing
In today’s sustainability climate, making a green claim can be risky. Being transparent and honest about your commitment to sustainability is essential for effectively connecting with your environmentally conscious customers. This guide will help you navigate this landscape and avoid greenwashing, enabling you to highlight your environmental initiatives and build trust with your customers.
How to Protect Your Reputation from Greenwashing Using Sustainability Certifications
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party certifications can provide a backbone to simple and sometimes misused terms like carbon neutral, natural, or recyclable. The recent dismissal of the Evian Water case demonstrates the importance of giving consumers accurate information and tools to evaluate whether sustainable attributes are worth the premium price.
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