Sustainability Simplified

For Businesses

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Sustainable Shopping Made Simple

Find products you feel good about

1. Download Softly from the Chrome Web Store

It only a few seconds to download Softly. You will see the Softly tab on the right side of your screen when you shop online.

2. Personalize your shopping experience

Your purchases will be customized to your personal values. Open the settings gear and choose from 52 product attributes over 6 categories including Environmental Impact, Social Responsibility, Clean, Animal Welfare, Country of Origin and Clean.

3. Shop as you usually do!

You are now equipped to make smart shopping choices. Suggested product SWAPS! are based on 3rd party verified sustainability information. Softly currently works on Amazon with more retailers to come!

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Softly Tutorial

Loved by Users and Press

Out Blog

7 Sustainable Gardening Practices

by Jennifer Suri | May 4, 2023 | Environment, Food

My vegetable garden surprises me every year and every year I incorporate more sustainable gardening practices. I love to watch the seedlings I plant grow and produce things I can eat. In fact, one year I had so many cucumbers I learned how to make pickles. Sometimes I get volunteers—last year it was tomatoes that planted themselves. Nature is amazing, but things don’t always go my way.

How to Stop Your Food Waste

by Jennifer Suri | Apr 25, 2023 | Food

Did you know that more than a third of the food produced in the US goes to waste? Shockingly, 96% of that wasted food ends up in landfills, becoming a major contributor to greenhouse gas emissions. In fact, food alone produces more CO2 than all countries except the US and China and 6% of all greenhouse gases.

Celebrate Earth Day – 5 Ways to Use Your Voice

by | Apr 17, 2023 | Environment

We have been celebrating Earth Day for over 50 years. It was first organized on April 22, 1970 as a teach-in that united Americans across the country to speak out against the ravages of the industrial age.

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Find Products at the point of sale with our Personal Sustainable Shopping Assistant

Add to Chrome

Sustainability Simplified

For Businesses

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

Sustainable Shopping Made Simple

Find products you feel good about

Loved by Users and Press

Out Blog

7 Sustainable Gardening Practices

How to Stop Your Food Waste

Celebrate Earth Day – 5 Ways to Use Your Voice

Find Products at the point of sale with our Personal Sustainable Shopping Assistant