Sustainability Simplified

For Businesses

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Sustainable Shopping Made Simple

Find products you feel good about

1. Download Softly from the Chrome Web Store

It only a few seconds to download Softly. You will see the Softly tab on the right side of your screen when you shop online.

2. Personalize your shopping experience

Your purchases will be customized to your personal values. Open the settings gear and choose from 52 product attributes over 6 categories including Environmental Impact, Social Responsibility, Clean, Animal Welfare, Country of Origin and Clean.

3. Shop as you usually do!

You are now equipped to make smart shopping choices. Suggested product SWAPS! are based on 3rd party verified sustainability information. Softly currently works on Amazon with more retailers to come!

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Softly Tutorial

Loved by Users and Press

Out Blog

Green Imagery-Is it Worth the Risk?

by Jennifer Suri | Nov 15, 2024 | Green Claims

Regulators like the U.S. Federal Trade Commission and the UK’s Competition and Markets Authority are investigating major corporations like Procter & Gamble and Unilever for deceptive marketing tactics. Staying informed about green marketing guidelines can help you truthfully showcase your product’s environmental benefits while protecting your company from legal missteps.

What Companies Need To Know About The New FTC Green Guides

by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification

Product marketing and legal teams are on high alert with the anticipated release of the Federal...

Green Marketing Claims Under Scrutiny

by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims

Almost every company now displays a sustainability report on its website where it might promise to reduce its carbon footprint or make its products completely recyclable in 10 years. However, without clear science-based targets and data to back them up, companies leave themselves open to reputational and litigation risk when they make overarching green claims.

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Find Products at the point of sale with our Personal Sustainable Shopping Assistant

Add to Chrome

Sustainability Simplified

For Businesses

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

Sustainable Shopping Made Simple

Find products you feel good about

Loved by Users and Press

Out Blog

Green Imagery-Is it Worth the Risk?

What Companies Need To Know About The New FTC Green Guides

Green Marketing Claims Under Scrutiny

Find Products at the point of sale with our Personal Sustainable Shopping Assistant