Sustainability Simplified

For Businesses

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Sustainable Shopping Made Simple

Find products you feel good about

1. Download Softly from the Chrome Web Store

It only a few seconds to download Softly. You will see the Softly tab on the right side of your screen when you shop online.

2. Personalize your shopping experience

Your purchases will be customized to your personal values. Open the settings gear and choose from 52 product attributes over 6 categories including Environmental Impact, Social Responsibility, Clean, Animal Welfare, Country of Origin and Clean.

3. Shop as you usually do!

You are now equipped to make smart shopping choices. Suggested product SWAPS! are based on 3rd party verified sustainability information. Softly currently works on Amazon with more retailers to come!

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Softly Tutorial

Loved by Users and Press

Out Blog

Tolerance Drops for Net Zero Claims

by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage

Companies use the net zero claim to show they are committed to cutting and removing carbon emissions to curb future global warming. Unfortunately, without efforts backed by science-based evidence and setting and meeting short- and medium-term goals, net zero becomes merely an aspiration and is ripe for scrutiny by regulators and lawsuits.

Navigating Tricky Marketing Terrain

by Jennifer Suri | May 2, 2024 | Green Claims

Current class action lawsuits have highlighted the need to refine the use of terms like “all-natural” to better inform consumers about a product’s environmental friendliness. Consequently, it is important to consider what happens when manufacturing processes alter natural ingredients into those that are not found in nature or when synthetic and harmful chemicals end up in a product despite the use of natural ingredients and processes.

“Recyclable” – It’s a Good Thing, Right?

by Jennifer Suri | Apr 29, 2024 | Green Claims

Recently, trash bag manufacturers attempted to capitalize on the recycling trend only to find themselves in hot water. They introduced “recycling bags” that were not only non-recyclable but also sent recyclables straight to the landfill. Several companies, including Glad, Hefty, and Walmart, have been involved in litigation regarding their recycling bags.

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Find Products at the point of sale with our Personal Sustainable Shopping Assistant

Add to Chrome

Sustainability Simplified

For Businesses

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

$20 - 50$

Eco-friendly products do not harm the environment.

Sustainable Shopping Made Simple

Find products you feel good about

Loved by Users and Press

Out Blog

Tolerance Drops for Net Zero Claims

Navigating Tricky Marketing Terrain

“Recyclable” – It’s a Good Thing, Right?

Find Products at the point of sale with our Personal Sustainable Shopping Assistant