Sustainability Simplified
For Consumers
We know researching and finding products that align with your environmental and social values can be difficult, which is why we created Softly!
You have the power in the choices you make when you shop. Softly will help you make smart purchasing decisions based on what YOU value.
With 52 product attributes to pick from, you can easily find the best products for your household, such as low carbon, cruelty-free, fair wages, country of origin, or free of a certain ingredient.
Softly is a free browser extension that works on Amazon with more retailers to come.
Sustainable Shopping Made Simple
Find products you feel good about
1. Download Softly from the Chrome Web Store
It only takes a few seconds to download Softly. You will see the Softly tab on the right side of your screen when you shop online.
2. Personalize your shopping experience
Your purchases will be customized to your personal values. Open the settings gear and choose from 52 product attributes over 6 categories including Environmental Impact, Social Responsibility, Clean, Animal Welfare, Country of Origin and Allergens.
3. Shop as you usually do!
You are now equipped to make smart shopping choices. Suggested product SWAPS! are based on 3rd party verified sustainability information. Softly currently works on Amazon with more retailers to come!
Loved by Users and Press
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I’m excited to have this new app. I always feel guilty when I don’t take the time needed to truly look into all aspects of the products I buy. This is really helping.”
“It really is a great tool for people who want to be sustainable. There is a lot of information out there and Softly makes it very easy to figure out what good (product) alternatives would be. -Celia”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“It really is a great tool for people who want to be sustainable. There is a lot of information out there and Softly makes it very easy to figure out what good (product) alternatives would be. -Celia”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I like the idea that I can shop for sustainable products, especially products that are made by minority women and other underrepresented (businesses). -Lynette”
“I like that I can customize products suggested based on what’s important to me. P.S.: Please add more baby products.”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I use Softly because it helps me be a better human being. It cuts down on hours and hours and hours of (product) research. Softly does all the work for me. -Raine”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I think Softly is amazing! It helps take the pressure off trying to shop for sustainable products, products that make me feel good, and are good for the earth! -Karolina”
“I was able to find new laundry supplies that are not only safe for my son who has allergies but are also eco-friendly Softly is going to be great for my family!”
“I like the idea that I can shop for sustainable products, especially products that are made by minority women and other underrepresented (businesses). -Lynette”
Blog
Transparent is the New Green: Risks of Greenwashing
Greenwashing is more than just a cover-up; it is any misleading practice of making false green claims. Greenwashing has many shades, and each of these practices carries potential risks.
EPR Laws: What is Your Responsibility?
New Extended Producer Responsibility (EPR) laws are changing how waste management costs are handled and shifting the financial burden from consumers and municipalities to producers. This legislation requires companies to take responsibility for the entire life cycle of their products. EPR laws are growing in the United States and Europe, covering various product categories, including electronics and textiles. Companies need to know when and how to comply with these new regulations.
Green Imagery-Is it Worth the Risk?
Regulators like the U.S. Federal Trade Commission and the UK’s Competition and Markets Authority are investigating major corporations like Procter & Gamble and Unilever for deceptive marketing tactics. Staying informed about green marketing guidelines can help you truthfully showcase your product’s environmental benefits while protecting your company from legal missteps.
Find Products at the point of sale with our Personal Sustainable Shopping Assistant