Sustainability
Simplified
Greenwashing.
- Green marketing laws and guidelines are rapidly changing on the state, federal and international levels.
- Approximately 50% of sustainability product claims are not compliant with new greenwashing regulations.*
- Green claim lawsuits are skyrocketing, up more than 300% in the past year alone.**
Softly is here to help!
Business Solutions
Softly offers a suite of products tailored to your needs:
Identify third party validations for your marketing claims and better understand your competitors.
ChatESG
Get answers to sustainability questions at your fingertips! This AI-powered tool is like ChatGPT but purpose-built to navigate green marketing regulations and ESG reporting requirements.
Green Claim Navigator
This self-serve tool will help you make intelligent green marketing claims. Access regulatory information, competitive intelligence, case law, and claim validation in one place, so you can make your green marketing claims with confidence.
Green Risk Reports
Our comprehensive and customized assessments will identify potential risky green claims in your marketing materials, product descriptions, website, and catalog so you can market your sustainability with confidence.
Are You Ready for the New FTC Green Guides?
Did you know that over half of all green marketing claims fail to meet new regulations?
This results in increased enforcement and costly lawsuits. Minimizing your risk is essential
With Softly, you’ll get all the essential information needed to market your green products effectively, helping you make smarter decisions. Smarter decisions mean reduced risk.
Avoid greenwashing pitfalls, protect your reputation, and stay ahead of the competition with Softly!
★★★★★
"Softly saved us hours of research and analysis! All sustainability focused businesses should lean on their expertise!"
- Barry Cik, CEO and Technical Director, Naturepedic
★★★★★
“Softly is an expert in risk reduction and sustainability solutions. Their collaborative approach surpassed all expectations.”
- Roi L. Ewell – Principal, Ewell Associates
★★★★★
“Keeping up with regulations and terminology in our industry as it relates to sustainability can be tough, but Softly makes it easier. They research and break down relevant rules and case precedents, helping us evaluate how we are marketing our products, now and in the future."
- Andrew Martin, Technical Manager, U.S. Lubricants
The Softly Advantage
Find the Blind Spots
Identify and Reduce Risk
Uncover Market Gaps
Navigate New Regulations
Webinars
Blog
Transparent is the New Green: Risks of Greenwashing
Greenwashing is more than just a cover-up; it is any misleading practice of making false green claims. Greenwashing has many shades, and each of these practices carries potential risks.
EPR Laws: What is Your Responsibility?
New Extended Producer Responsibility (EPR) laws are changing how waste management costs are handled and shifting the financial burden from consumers and municipalities to producers. This legislation requires companies to take responsibility for the entire life cycle of their products. EPR laws are growing in the United States and Europe, covering various product categories, including electronics and textiles. Companies need to know when and how to comply with these new regulations.
Green Imagery-Is it Worth the Risk?
Regulators like the U.S. Federal Trade Commission and the UK’s Competition and Markets Authority are investigating major corporations like Procter & Gamble and Unilever for deceptive marketing tactics. Staying informed about green marketing guidelines can help you truthfully showcase your product’s environmental benefits while protecting your company from legal missteps.