Sustainability
Simplified
Greenwashing.
- Green marketing laws and guidelines are rapidly changing on the state, federal and international levels.
- Approximately 50% of sustainability product claims are not compliant with new greenwashing regulations.*
- Green claim lawsuits are skyrocketing, up more than 300% in the past year alone.**
Softly is here to help!
Business Solutions
Softly offers a suite of products tailored to your needs:
Identify third party validations for your marketing claims and better understand your competitors.
ChatESG
Get answers to sustainability questions at your fingertips! This AI-powered tool is like ChatGPT but purpose-built to navigate green marketing regulations and ESG reporting requirements.
Green Claim Navigator
This self-serve tool will help you make intelligent green marketing claims. Access regulatory information, competitive intelligence, case law, and claim validation in one place, so you can make your green marketing claims with confidence.
Green Risk Reports
Our comprehensive and customized assessments will identify potential risky green claims in your marketing materials, product descriptions, website, and catalog so you can market your sustainability with confidence.
Are You Ready for the New FTC Green Guides?
Did you know that over half of all green marketing claims fail to meet new regulations?
This results in increased enforcement and costly lawsuits. Minimizing your risk is essential
With Softly, you’ll get all the essential information needed to market your green products effectively, helping you make smarter decisions. Smarter decisions mean reduced risk.
Avoid greenwashing pitfalls, protect your reputation, and stay ahead of the competition with Softly!
★★★★★
"Softly saved us hours of research and analysis! All sustainability focused businesses should lean on their expertise!"
- Barry Cik, CEO and Technical Director, Naturepedic
★★★★★
“Softly is an expert in risk reduction and sustainability solutions. Their collaborative approach surpassed all expectations.”
- Roi L. Ewell – Principal, Ewell Associates
★★★★★
“Keeping up with regulations and terminology in our industry as it relates to sustainability can be tough, but Softly makes it easier. They research and break down relevant rules and case precedents, helping us evaluate how we are marketing our products, now and in the future."
- Andrew Martin, Technical Manager, U.S. Lubricants
The Softly Advantage
Find the Blind Spots
Identify and Reduce Risk
Uncover Market Gaps
Navigate New Regulations
Webinars
Blog
Avoiding the Risks of PFAS Free Claims
Navigating the world of environmental claims can be tricky, especially when it comes to substances like Perfluoroalkyl and polyfluoroalkyl (PFAS). Even if you’re not using these chemicals in your products, your business could still face unexpected legal challenges. In this first installment of our series on the risks associated with PFAS and green marketing claims, we’ll delve into current lawsuits surrounding these issues and explore effective strategies for mitigating risks through thorough testing and legitimate certifications. Join us as we uncover the complexities of sustainability claims and how to protect your brand in this evolving landscape.
The ABCs of EPR Packaging Laws
Red, White and RISK: How to Safely Claim your Product is Made in the USA
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are of superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their packaging. However, before boasting the red, white, and blue, it’s important to understand the requirements and the potential risks of non-compliant labeling.