by Jennifer Suri | Dec 4, 2024 | Uncategorized
Promoting your company’s sustainability practices is essential, but it’s not always easy. Consumers want more green products just as regulators are cracking down on companies that practice greenwashing. Greenwashing is more than just a cover-up; it is any...
by Jennifer Suri | Nov 20, 2024 | Extended Producer Responsibility, Green Claims
Extended Producer Responsibility (EPR) laws are reshaping the waste management landscape by transferring financial and operational responsibility from consumers and municipalities to producers. These laws require businesses to manage the entire lifecycle of their...
by Jennifer Suri | Nov 15, 2024 | Green Claims
A picture may be worth a thousand words, but it can also come with a hefty price if you’re not careful. Using unclear green imagery on product labels might save space, but it can lead to accusations of greenwashing and costly class-action lawsuits. Across the...
by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification
Product marketing and legal teams are on high alert with the anticipated release of the Federal Trade Commission’s (FTC’s) new Green Guides. These guides help brands make honest, accurate environmental marketing claims by providing clear interpretation of...
by Jennifer Suri | Oct 28, 2024 | Environment, Green Claims
In an era where the demand for sustainability has become non-negotiable, even fashion giants like Lululemon find themselves under scrutiny for claims about eco-friendly practices. As regulatory agencies crack down on corporate greenwashing—from product labels to...
by Jennifer Suri | Aug 8, 2024 | Environment, Green Claims
Is Eco-Friendly Marketing Worth the Risk? Today’s consumers are more environmentally conscious than ever, and the term “greenwashing” has become a hot topic. This misleading practice of making false green claims has left many buyers skeptical of...
by Jennifer Suri | Jul 1, 2024 | Made in the USA
Driven by patriotism, support for the American economy, or a belief that U.S.-made products are superior quality and more eco-friendly, consumers are increasingly seeking the “Made in the USA” label. As a result, many brands prominently display this on their...
by Mollie Hughes | Jun 5, 2024 | Green Claims, Uncategorized
Consumers are demanding more sustainable products, and businesses that make environmentally friendly products want to advertise their good works to their customers. But today’s regulatory environment is not making this easy. Even companies with the best...
by Jennifer Suri | May 17, 2024 | Environment, Green Claims, Softly Advantage
If you have aspirational green goals and want to communicate them to your customers, you might want to take a second look at your green promises because how you handle environmental claims could obstruct your sustainability aspirations. The State of New York is taking...
by Jennifer Suri | May 2, 2024 | Green Claims
The Importance of Accurate Labeling for Natural Products As a business that uses only natural ingredients, you want to let your customers know about it. However, it’s important to note that marketing your product as “all-natural” can be a risky move....
