by Jennifer Suri | Dec 26, 2024 | Sustainable Certification
With greenwashing regulations under construction, making green claims can be risky. However, supporting these claims with data-backed evidence and third-party validation can help them hold up in court. Third-party sustainability certifications can provide a backbone...
by Softly Solutions | Nov 3, 2024 | Environment, Green Claims, Sustainable Certification
Product marketing and legal teams are on high alert with the anticipated release of the Federal Trade Commission’s (FTC’s) new Green Guides. These guides help brands make honest, accurate environmental marketing claims by providing clear interpretation of...
by Jennifer Suri | Sep 18, 2023 | Sustainable Certification
A new sustainability initiative, Walmart’s Built For Better program helps customers live better as they shop for everyday low prices. Showcasing sustainable goods to eco-conscious customers makes price-conscious ones more likely to see them too. This initiative...
by Jennifer Suri | Aug 24, 2023 | Environment, Softly Advantage, Sustainable Certification
Contributing Author: Anushka Musinipally Wayfair’s Shop Sustainably program presents an opportunity to showcase sustainable home goods products to eco-conscious consumers, increasing the chances that they will be viewed by customers. This initiative significantly...
by Kathy Decker | Jul 11, 2023 | Environment, Sustainable Certification
Finding the right sustainability certification solution for your brand or business can be a challenge! Luckily, Softly is simplifying the process of finding the best one for your product or service. We break down the steps to getting the best sustainability...
by Kathy Decker | Jul 6, 2023 | Environment, Softly Advantage, Sustainable Certification
In today’s rapidly changing world, sustainability has emerged as a critical factor for businesses seeking to thrive and make a positive impact. To demonstrate their commitment to sustainable practices, many organizations are turning to certifications and...
